Pair this with our Leadership & Storytelling seminar on Fri., April 17, 9 a.m.

The ability to articulate your story or that of your company is crucial to almost every phase of enterprise management. It works all along the business food chain. A great salesperson knows how to tell a story in which the product is the hero. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. An effective CEO uses an emotional narrative about the company’s mission to attract investors and partners, to set lofty goals, and to inspire employees. Sometimes a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph.

-–Harvard Business Review, Dec. 2007

Storytelling has become an essential skill for managers and organizational leaders because it sparks innovation, builds community, transmits values, shares knowledge, and generates followers and new leaders in an organization. Many managers, however, have no background in storytelling. In this seminar, two individuals who have worked extensively in the field of organizational storytelling teach participants the basics, including the elements of an organizational story, the purposes for which stories can be used in organizations, how organizational storytelling differs from stories told outside an organization, and how a story should be crafted to achieve specific goals and objectives.

The seminar is led by performance artist and educator Noa Baum and Svend-Erik Engh, author of Tell a Story: Be Heard, Be Understood, Get Action (Fokus).

CODE: 1M2-439